Technical SEO Audit: The First 48 Hours

Day one is crawlability: robots.txt, sitemap freshness, canonical tags, and hreflang for multilingual sites. Fix indexation before content strategy.

URL architecture and internal linking determine how equity flows. Flatten deep product hierarchies and ensure every money page is within three clicks from home.

Structured data validates in Rich Results Test, Article, Product, FAQ, and Organization schemas where they match real page content, not aspirational markup.

Log file analysis (when available) reveals what Googlebot actually fetches vs what you think is important, often eye-opening for large catalogs.